Hey girl! Your dog is like totally stepping back into the early 2000’s with this one.

Project Brief

Growing up as a kid in the early 2000’s there are so many joys that not many can understand, like mixing the colors in your trix yogurt, flipping through your cd book to find the movie you want to watch, or downloading your favorite songs to your ipod. The target audience for these would be late millennials and early gen z, or often known as zillennials. In theory this collection would pay homage to the objects that made the early 2000’s childhood unique, with the kitschy technology, fun foods, and toys that were just so fun to chew on…for your dog of course.

Initial Ideation

Two Chosen Concepts